Today’s customers have a wealth of information at their fingertips — blogs, review sites, social media, and so much more. Thanks to this information, most customers know what they want, who they want it from, and what they want to pay before they buy. Growing your business means reaching potential customers before they’ve made up …
1: Outline Your Goals The first step to creating a sound social media strategy is to outline your short and long-term goals. By doing this first, you can use your goals as a basis for measuring your success on social media. To come up with achievable goals, you can use the S.M.A.R.T. goal method, as …
10 Steps to Create a Social Media Strategy for Your Business Read More »
1: Set SMART Social Media Goals It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals. Without goals, it’s hard to know exactly how well your social media marketing is performing. Clear …
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